Appointment setting strategies are often favored by businesses that don’t well in making strong first impressions. Or at least, the nature of their products, services, or industry makes it hard for them to attract prospects without putting extra leg work in guiding them to a buying decision.
It might lead you to believe that this sort of process could be the perfect solution to problems with marketing content. After all, your marketing content is really just there to attract calls, inquiries, contact forms, or other meager expressions of prospect interest. Conversion is where it’s at right?