Like St. Patrick’s Day, Good Prospecting Gets You Out of Obscurity

You might be wondering, “St. Patrick’s Day? Obscurity?”

That’s hard to imagine but you’d be surprised how this globally known Irish holiday is actually the fruit of a long marketing and awareness effort.

Sure much of it was with the goal of forging a sort of cultural identity but it’s not that different from the business goal of getting a company’s brand out of obscurity. A good B2B prospecting strategy will play a key to getting more and more people to recognize you as a recognizable face in the market.

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When Lead Nurturing Has You Following Whole Careers

How many times have you heard of someone following someone else throughout their whole career? Whether its business leaders, celebrities, or even fictional characters, it can be surprising to know when you’ve just followed someone throughout a much extended portion of their life.

But guess what? You could already be doing that with your lead nurturing strategy.

“I don’t know who you are. I don’t know what you want. If you are looking for ransom, I can tell you I don’t have money. But what I do have are a very particular set of skills, skills I have acquired over a very long career.”

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Nurturing Sales Leads (and A Sense of Humor)

Did you hear? There’s a new Vince Vaughn comedy and apparently it’s all about business. It doesn’t just stop there though. Look at the promotional material.

Much like stock photos, there’s something rather plain and mundane about the lead nurturing process. It’s not just devoid of life but also devoid of reality! The whole thing shouldn’t just be some static process that’s as unreal as that of stock photography!

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