Change Ahead: Should You Go Forward or Not?

Just like how a famous quote says that the only constant is change, B2B marketing has come a long way and it only continues to evolve year after year. New channels and means of increasing qualified leads have emerged like wild mushrooms in the business world.

They are not to be ignored like some kind of a poison-bearing fungus though. Instead they are to be recognized and considered, for your own sake (and for your sales’ sake too).

Read more

Don’t Smother Your B2B Prospects

Well it’s all about Mother’s Day now and business publications are all too happy to chime in with their own take. Whether it’s the role of having mothers in the work place or how motherhood can be applied to running your own business, there’s plenty of good business role models out there based on mothers of the year.

However, is it just the perfect moms that can teach a good lesson? Some of the best lessons can be better learned from the worst examples.

Read more