First and last impression lasts. Good or bad, it always is. For most inbound customer service across the globe, they always tell their sales advocates to make a lasting impression no matter what. This concept is highly needed, in this line of B2B marketing where we should feed of the interest of our clients and give them the best experience as possible.
Remember the time you called your wireless provider and they did not help you out. What kind of impression they did to make you feel that way? Was it good or bad?