Why Should You Incorporate Content Marketing to Your Landing Page

B2B SEM campaigns generally utilize two sorts of presentation pages: direct-response and content downloads. Both are similarly imperative in paid search marketing.

Numerous marketers commit the basic error of not giving the relevant content. They expect the best practice is to get to the point and basically tell searchers, “We should talk,” paying little heed to where the searcher is in the purchaser’s journey. The best practice is to utilize paid search together with content marketing to begin the lead nurturing process. Read more

Optimize Emails for Mobile User

Here’s How To Optimize Emails for Mobile User

Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2022 over 900 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. Read more

Email Marketing: Sending Abandonment Messages

Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let’s be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, once you’ve connected your email marketing strategies to our CRM, there are plenty of integrations that make it easy to follow up and encourage your customers (If you have a list) to complete their purchase.

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