There are many people took misunderstanding about ‘focusing on a certain single market will lose out a lot of opportunity.” True enough, some opportunity in other resource market might be missed. But keep in mind that if you put your lens under the ray of sunlight, you can amplify that ray and create a laser that will beam up your niche, saying so you will achieve more than losing less.
First thing to do here is defining your target market, and then establish a solid rock within your market, and create a noise that will take your name up above your competitors. To do that, you must mold your reputation and these strategy can help you in achieving so.
Be a Specialist
If your market is about Rock Climbing and Mountain Climbing Sports Service Ware, you should share a lot of experts and tips about your hobbies and not just about your brand. Be helpful in all prospects and try to answer as much as query they throw at you.
Along the way, don’t ever forget to insert you brand as much as possible. For example, try to sell a phrase like “never forget this X gear whenever you go outside..” in that way, you can tell them what is your niche is about and your product as well.
Influencer are like reviewers and not just endorsers. They are the representative of other big companies and president of some cool association in the market that you are in. They too can simplify what is your business is all about and how you can give value to your audience.
Have you heard about ‘thought leader’? You put yourself in your target market as a speaker and a writer in your target market. You give education and information marathon that will contribute to the betterment of your target market. You give it free and continue to dedicate your expertise in their end. That’s a thought leader.