There aren’t few big time business in the digital world. Most of them like start in the garage and wait for some miracles. Business tycoons of digital world can be treated like geeks for they came up with something not everyone expects it to be like it is. The marketing action of these companies led them to somewhere big. Let us try to see how these big company used marketing in their way to success and use them as motivation in B2B marketing.
- Amazon –the number one in B2C online and still growing Amazon. Amazon tells us that every consumer is a potential contributor no matter how small or big they are. The value they give for the cheapest price they offer online gives them peak of every online selling great. Amazon never turns away a costumer.
- Apple –the most expensive and quality guarantee in touch screen phones and computers. Apple always imply their customers with all the benefits they can guarantee for using the product. The network you are growing is not only yours but for the community. Making it available for everybody in the sense of uplifting the sense of pleasure in every one’s mind. Apples’ effort to marketing is complicated yet simple to follow.
- Disney –start with small step. Disney didn’t start as Disney without the small effort of Walt. The marketing is one way step in capturing the heart of audience. Through their mind, they can implore and affect other’s mind. And that is marketing. Marketing is simple if your know how to deal with people.
- Google –the interest of everybody’s mind and the need to explore for new possibilities. Google is not that far off from what is called Business Titan in the 20th century, In fact, they were still starting back in 1998. Google’s marketing effort is to empower the client with information and knowing their need. Doing so will create a network of web which will then grow eventually.
The principle in B2B marketing industry is something that can be applied through various ways. Which should be found one way or another.