Entries by admin

Why Should You Incorporate Content Marketing to Your Landing Page

B2B SEM campaigns generally utilize two sorts of presentation pages: direct-response and content downloads. Both are similarly imperative in paid search marketing. Numerous marketers commit the basic error of not giving the relevant content. They expect the best practice is to get to the point and basically tell searchers, “We should talk,” paying little heed […]

Email Marketing: Sending Abandonment Messages

Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let’s be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, once you’ve connected your email marketing strategies to our CRM, there are plenty of […]

Three Different Decision Makers in B2B Industry

The art of decision making is indeed should be very simple –it should always lead to a good results. In doing the process, you should gather the evidence, outline the options, provide an assessment of possible outcomes and finally –decide. But in business or business marketing, it is always murkier. Business decision-making then is a […]

Winning Some Sales Prospecting Obstacles in B2B Marketing

Sales development representatives (SDRs) encounter challenges every day to connect with sales prospects and convince them to take certain type of action. Actions can be viewed as a product demonstration, scheduling a future conversation (appointment setting) or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions (CRM) and moving sales prospects through […]

How to Find and Engage With Influential People Online 

These days in performing business affairs with the highest standards collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone much more to convert over lean, less impressive prospect data into quality lead information on genuine clients.

Some Checklist before Launching a B2B Referral Program

The word-of-mouth marketing is just one of the most powerful channels for grabbing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from B2B Sales Prospect shows that the referral is the best acquisition channel for conversion rates for […]