Why Should You Incorporate Content Marketing to Your Landing Page

/0 Comments/in , , , , , /by

B2B SEM campaigns generally utilize two sorts of presentation pages: direct-response and content downloads. Both are similarly imperative in paid search marketing.

Numerous marketers commit the basic error of not giving the relevant content. They expect the best practice is to get to the point and basically tell searchers, “We should talk,” paying little heed to where the searcher is in the purchaser’s journey. The best practice is to utilize paid search together with content marketing to begin the lead nurturing process. Read more

Optimize Emails for Mobile User

Here’s How To Optimize Emails for Mobile User

/0 Comments/in , /by

Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2022 over 900 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. Read more

Email Marketing: Sending Abandonment Messages

/0 Comments/in , /by

Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let’s be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, once you’ve connected your email marketing strategies to our CRM, there are plenty of integrations that make it easy to follow up and encourage your customers (If you have a list) to complete their purchase.

Read more

5 Weird Habits of Successful People

5 Weird Habits of Successful People [Infographic]

/0 Comments/in , /by

“Think positive thoughts.”

“Quitters never win, and winners never quit.”

“Don’t cut corners.”

Funny thing is that, these quotes have been tossed and passed to be as a guiding verse of anyone that wanted to be successful. Odds are, you may have already posted this on Facebook or Tweet it saying it is true as a fact. These script are constituted with successful, positive and happy life, and since we hear a lot of them, we tend to take it as true. Read more

Three Different Decision Makers

Three Different Decision Makers in B2B Industry

/0 Comments/in , /by

The art of decision making is indeed should be very simple –it should always lead to a good results. In doing the process, you should gather the evidence, outline the options, provide an assessment of possible outcomes and finally –decide. But in business or business marketing, it is always murkier.

Business decision-making then is a rare game. Here you see rationality of a sort – Nokia already had a high reputation in mobile in the mid-1990s and that was one motivation for its choices. But you also see a whole lot of luck. It could by now be the premier supplier of rubber to the Russian tire industry. Read more

B2B Marketing: Here’s How to see yourself as a Marketer?

B2B Marketing: Here’s How to see yourself as a Marketer?

/0 Comments/in , , , /by

 

There are three words in the English language that represent a basic framework of an individual’s psychological self-concept. How you use them on a day-to-day basis can determine the course of your marketing life. Read more

Winning Some Sales Prospects Obstacles in B2B Marketing

Winning Some Sales Prospecting Obstacles in B2B Marketing

/0 Comments/in , , , /by

Sales development representatives (SDRs) encounter challenges every day to connect with sales prospects and convince them to take certain type of action. Actions can be viewed as a product demonstration, scheduling a future conversation (appointment setting) or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions (CRM) and moving sales prospects through the sales cycle to create sales opportunities, SDRs must be adept at overcoming sales obstacles. However, SDRs shouldn’t feel they’re alone in their objective. B2B Marketing should be a key ally to help SDRs increase their success. Read more

Powerful Decision Maker in B2B Marketing

How to Become a Powerful Decision Maker in B2B Marketing?

/0 Comments/in , , , /by

In performing business affairs with the highest standards, many people struggle with making decisions in B2B marketing. It could be something significant in your career or relationship or it could be a choice between two options at a restaurant. But decisions in B2B marketing don’t have to be painful. Nor do they have to be a long drawn-out process that requires oodles if information and then more information and then even more information. In fact, you can learn how to become a powerful decision maker in B2B marketing right now and convert over lean, less impressive prospect data into quality lead information on genuine clients. Read more

How to Find and Engage With Influential People Online 

How to Find and Engage With Influential People Online 

/0 Comments/in , , /by

These days in performing business affairs with the highest standards collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone much more to convert over lean, less impressive prospect data into quality lead information on genuine clients. Read more

referral

Some Checklist before Launching a B2B Referral Program

/0 Comments/in , , , , /by

The word-of-mouth marketing is just one of the most powerful channels for grabbing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from B2B Sales Prospect shows that the referral is the best acquisition channel for conversion rates for Sales at almost 4x the average. Read more