Email Marketing: Sending Abandonment Messages

Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let’s be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, once you’ve connected your email marketing strategies to our CRM, there are plenty of integrations that make it easy to follow up and encourage your customers (If you have a list) to complete their purchase.

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5 Weird Habits of Successful People

5 Weird Habits of Successful People [Infographic]

“Think positive thoughts.”

“Quitters never win, and winners never quit.”

“Don’t cut corners.”

Funny thing is that, these quotes have been tossed and passed to be as a guiding verse of anyone that wanted to be successful. Odds are, you may have already posted this on Facebook or Tweet it saying it is true as a fact. These script are constituted with successful, positive and happy life, and since we hear a lot of them, we tend to take it as true. Read more

Three Different Decision Makers

Three Different Decision Makers in B2B Industry

The art of decision making is indeed should be very simple –it should always lead to a good results. In doing the process, you should gather the evidence, outline the options, provide an assessment of possible outcomes and finally –decide. But in business or business marketing, it is always murkier.

Business decision-making then is a rare game. Here you see rationality of a sort – Nokia already had a high reputation in mobile in the mid-1990s and that was one motivation for its choices. But you also see a whole lot of luck. It could by now be the premier supplier of rubber to the Russian tire industry. Read more

Winning Some Sales Prospects Obstacles in B2B Marketing

Winning Some Sales Prospecting Obstacles in B2B Marketing

Sales development representatives (SDRs) encounter challenges every day to connect with sales prospects and convince them to take certain type of action. Actions can be viewed as a product demonstration, scheduling a future conversation (appointment setting) or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions (CRM) and moving sales prospects through the sales cycle to create sales opportunities, SDRs must be adept at overcoming sales obstacles. However, SDRs shouldn’t feel they’re alone in their objective. B2B Marketing should be a key ally to help SDRs increase their success. Read more

Powerful Decision Maker in B2B Marketing

How to Become a Powerful Decision Maker in B2B Marketing?

In performing business affairs with the highest standards, many people struggle with making decisions in B2B marketing. It could be something significant in your career or relationship or it could be a choice between two options at a restaurant. But decisions in B2B marketing don’t have to be painful. Nor do they have to be a long drawn-out process that requires oodles if information and then more information and then even more information. In fact, you can learn how to become a powerful decision maker in B2B marketing right now and convert over lean, less impressive prospect data into quality lead information on genuine clients. Read more

How to Find and Engage With Influential People Online 

How to Find and Engage With Influential People Online 

These days in performing business affairs with the highest standards collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone much more to convert over lean, less impressive prospect data into quality lead information on genuine clients. Read more

referral

Some Checklist before Launching a B2B Referral Program

The word-of-mouth marketing is just one of the most powerful channels for grabbing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from B2B Sales Prospect shows that the referral is the best acquisition channel for conversion rates for Sales at almost 4x the average. Read more

Sales Leads Database

How to Get More Sales Out of Your Sales Leads Database – It’s All About Prospecting

Do you have a sales leads database? If you do, then you may be wondering why you’re not rolling in sales yet, right? Well, one possible reason why you’re not seeing the sales figures you should be is because you lack powers in prospecting. And as you may already know, there are many ways in which you can do this, some of which are known as cold calling and email marketing. But why should you continue prospecting? Isn’t having a product and/or service enough to bring in customers? Well, no, it never is. Read more

direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more