referral

Some Checklist before Launching a B2B Referral Program

The word-of-mouth marketing is just one of the most powerful channels for grabbing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from B2B Sales Prospect shows that the referral is the best acquisition channel for conversion rates for Sales at almost 4x the average. Read more

Quantity VS Quality in Lead Generation

Quantity vs. Quality in Lead Generation

Producing new leads, leads which have not found you yet and prepare them for sales is not an easy job. Even people who do this are not even rewarded properly but that’s just one side of the trick business. The best lead generation team keeps the sales team fed and focused on closing deals, fills its pipeline and create a steady revenue stream. The member of a lead generation team develops a unique skills and can learn how to carefully track leads before submitting only the best to the sales.  Read more

Repaint your Website

5 Quick Ways to Repaint your Website for Lead Generation  

Any company website serves as the digital office of the company in the cyber world. As times gone by, modern website is not just a typical click-through and browse through hyperlink text. More than just reading, the visitor should experience the same accommodation as what can a physical store can offer. So in short, it is not simple as throwing a “click here” button in the home page and watch the leads get in.

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Choosing Easier in Marketing

The Psychology of Choosing Easier in Marketing  

 

Making choice in this age has never been that difficult. For some people, making choice is way more difficult in a daily basis. Imagine you have to choose from twenty variety of burgers at Wendy’s and sixteen variety of coffee at Starbucks. What choices do you have when you’re all out of options? Read more

How Android 6 “Marshmallow” works with SEO marketing

Recently released android version 6.0 named “Marshmallow” and its new features help SEO building in making way to improve keyword organic search by Google. Now, keyword searching has never been so integrated according to Google. This leverage the use of SEO marketers in improving service in content provision and development. Read more

app development

Mobile App Planning in B2B Marketing

 

app development

One of the channel in multi-channel marketing is the development of mobile app. It may be in the use of CRM for clients or content mobile viewers. Nobody can beat the raging increase number of smartphone users and mobile app is one of the most downloaded platform when it comes to online application. So, marketing strategy should chase this trend. Many marketers tend to create their app according to their own reference. Read more

lead nurturing planning

If You Don’t These Lean Nurturing Essentials Now, You’ll Hate Yourself Later

It normally takes a minimum of 25 business days to convert a business lead to sales in B2B marketing. This method of conversion may sound tedious and time consuming according to many marketing enthusiast. The effort and the return of investment is also an issue here because not all marketing budget allocates promptly in time-bounded sales. So it would raise a question on how this method can be expedited but not sacrificing too much of the effort in the process. Read more

Why Lead Scoring should be considered as Nuisance in B2B Marketing?

B2B marketing and B2C marketing works in marketing industry and both field collaborates the marketing set up of many business in the global community. It may seem that these two giants work differently for their set up but there is a slight yet big difference when it comes to sales leads in these two marketing golems. Read more

The Biggest Lies in Social Marketing

You’ve heard it. You’ve seen it. But these lies about social marketing are deceiving you and your industry in putting action onto this following situations. B2B marketers should consider this as a warning because being focused on something that does not give out a good return of investments is just a waste of money. So I should say this once that you may have been thinking that these methods are working out for you. Read more