Some Checklist before Launching a B2B Referral Program
The word-of-mouth marketing is just one of the most powerful channels for grabbing new customers to your business. In fact, according to Edelman Trust Barometer, 84% of B2B businesses initiate the buying process with a referral. And data from B2B Sales Prospect shows that the referral is the best acquisition channel for conversion rates for Sales at almost 4x the average. Read more →