direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

Sales and Marketing Email

You might want to check this 3 things in your B2B Sales and Marketing Email

Sales and Marketing Email will never be that difficult after reading this.

A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing message, which makes them more likely to reach a call-to-action.

Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more

Quantity VS Quality in Lead Generation

Quantity vs. Quality in Lead Generation

Producing new leads, leads which have not found you yet and prepare them for sales is not an easy job. Even people who do this are not even rewarded properly but that’s just one side of the trick business. The best lead generation team keeps the sales team fed and focused on closing deals, fills its pipeline and create a steady revenue stream. The member of a lead generation team develops a unique skills and can learn how to carefully track leads before submitting only the best to the sales.  Read more