direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

Sales and Marketing Email

You might want to check this 3 things in your B2B Sales and Marketing Email

Sales and Marketing Email will never be that difficult after reading this.

A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing message, which makes them more likely to reach a call-to-action.

Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more

Different LinkedIn Ads

Different LinkedIn Ads Choices and What to Do With Them  

 

LinkedIn ads can be used in different approach in B2B marketing. The rule in PPC ad is to get more exposure of you ads from different viewers. These viewers might not be your target or they can be anyone who is not interested. Moreover, paying with the wrong ads make worse out of any investment you can put on. So in B2B marketing, it must be a guarantee that the company is getting most out of their expenses. Read more

CEO and marketing

10 Signs Your CEO Has an Obsolete Perception for Marketing  

 

In introducing new tactics in sales and marketing, we all have experience to be denied from our CEO. This is where complication happens when our CEO won’t like to recognize new ways in marketing. After all, most CEOs don’t have that marketing background and if they do, they are likely to be stuck in their own knowledge about marketing. Read more

importance of values

How Important Values in Strengthening B2B Sales in B2B Marketing  

 

We all know that winning the mind and hearts of customers and giving them a sense of oneself is the primary key in B2C marketing. This can be observed in most big companies like Apple or Nike. All the while, stat-driven process where the best value of proponent sells best in B2B marketing campaigns. Read more

app development

Mobile App Planning in B2B Marketing

 

app development

One of the channel in multi-channel marketing is the development of mobile app. It may be in the use of CRM for clients or content mobile viewers. Nobody can beat the raging increase number of smartphone users and mobile app is one of the most downloaded platform when it comes to online application. So, marketing strategy should chase this trend. Many marketers tend to create their app according to their own reference. Read more

lead nurturing planning

If You Don’t These Lean Nurturing Essentials Now, You’ll Hate Yourself Later

It normally takes a minimum of 25 business days to convert a business lead to sales in B2B marketing. This method of conversion may sound tedious and time consuming according to many marketing enthusiast. The effort and the return of investment is also an issue here because not all marketing budget allocates promptly in time-bounded sales. So it would raise a question on how this method can be expedited but not sacrificing too much of the effort in the process. Read more