B2B SEM campaigns generally utilize two sorts of presentation pages: direct-response and content downloads. Both are similarly imperative in paid search marketing.
Numerous marketers commit the basic error of not giving the relevant content. They expect the best practice is to get to the point and basically tell searchers, “We should talk,” paying little heed to where the searcher is in the purchaser’s journey. The best practice is to utilize paid search together with content marketing to begin the lead nurturing process. Read more