business content

Here are some ways on How to Expand Your Nonprofit’s B2B Marketing Resources

 

Running a marketing team at a not-for-profit is intense in light of the fact that you’re managing two of the hardest difficulties to handle: accomplishing huge objectives and working on a shoestring spending plan. It’s not exceptional to catch wind of spending plans that are pushing $0, obsolete frameworks and strategies, and ‘huge thoughts’ that never advance toward the market. Read more

Quantity VS Quality in Lead Generation

Quantity vs. Quality in Lead Generation

Producing new leads, leads which have not found you yet and prepare them for sales is not an easy job. Even people who do this are not even rewarded properly but that’s just one side of the trick business. The best lead generation team keeps the sales team fed and focused on closing deals, fills its pipeline and create a steady revenue stream. The member of a lead generation team develops a unique skills and can learn how to carefully track leads before submitting only the best to the sales.  Read more

Repaint your Website

5 Quick Ways to Repaint your Website for Lead Generation  

Any company website serves as the digital office of the company in the cyber world. As times gone by, modern website is not just a typical click-through and browse through hyperlink text. More than just reading, the visitor should experience the same accommodation as what can a physical store can offer. So in short, it is not simple as throwing a “click here” button in the home page and watch the leads get in.

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CEO and marketing

10 Signs Your CEO Has an Obsolete Perception for Marketing  

 

In introducing new tactics in sales and marketing, we all have experience to be denied from our CEO. This is where complication happens when our CEO won’t like to recognize new ways in marketing. After all, most CEOs don’t have that marketing background and if they do, they are likely to be stuck in their own knowledge about marketing. Read more

Optimizing Content Visibility in SEO

Optimize is the word where everyone sought to know that it only involves geniuses like SEO consultants with their cubicle in the corner of an office. Everyone expects they hold the liability for the optimization of a website in which it has been the mindset of most of us. That it true yet it is far from better. Everyone should be held accountable in optimizing the visibility of the content, it is not just the work of the SEO. Every B2B marketing should know this. Read more

Marketing App: Is it Safe for my Privacy?

Free service, free phone, free app are one of the greatest thing that can happen in our digital life. But having a free of anything can sometimes lead us to throwing away our privacy. With millions of free apps available for ios and android, people can just tap easily these give away software not knowing that they too are tapping away your privacy for the advertisers and marketers. Read more

Using Testimonials in Building Credibility

One way to measure a company is on how people look at their services. As a matter of fact, the opinion of the people mostly matters the most when it comes to protecting the credibility of your company. This is true in B2B marketing wherein multiple clients are subscribing their services. If the image of that B2B marketer crumbles apart, their clients may likely to withdraw their subscription or worse, sue the marketer for breaching the terms and agreement. So to further prevent this, marketers use an effective way to social proof your website. Read more

SEO: Boosting Content Popularity

Ever wonder big website gain their popularity? Here’s a tip. They use what is called SEO or search engine optimization. Well, everybody knows that I presume. If one would ask how to be good in delivering content relevancy, another one will raise a question on how to be on top of search results in Google or Bing. Here are some advises we can offer.   
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Improving Conversion Rate Tips Part 1

Is your ROI killing you? In the field where your conversion rate has been very low that is not something new. Improving the revenue takes a lot of efforts and actions. Even man-power in some cases may apply. So, in this situation where you find yourself trap between where to focus on, having CRO or Conversion Rate Optimization can actually lessen the burden of your ROI depletion. Read more