Quantity VS Quality in Lead Generation

Quantity vs. Quality in Lead Generation

Producing new leads, leads which have not found you yet and prepare them for sales is not an easy job. Even people who do this are not even rewarded properly but that’s just one side of the trick business. The best lead generation team keeps the sales team fed and focused on closing deals, fills its pipeline and create a steady revenue stream. The member of a lead generation team develops a unique skills and can learn how to carefully track leads before submitting only the best to the sales.  Read more

Repaint your Website

5 Quick Ways to Repaint your Website for Lead Generation  

Any company website serves as the digital office of the company in the cyber world. As times gone by, modern website is not just a typical click-through and browse through hyperlink text. More than just reading, the visitor should experience the same accommodation as what can a physical store can offer. So in short, it is not simple as throwing a “click here” button in the home page and watch the leads get in.

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CEO and marketing

10 Signs Your CEO Has an Obsolete Perception for Marketing  

 

In introducing new tactics in sales and marketing, we all have experience to be denied from our CEO. This is where complication happens when our CEO won’t like to recognize new ways in marketing. After all, most CEOs don’t have that marketing background and if they do, they are likely to be stuck in their own knowledge about marketing. Read more

The Biggest Lies in Social Marketing

You’ve heard it. You’ve seen it. But these lies about social marketing are deceiving you and your industry in putting action onto this following situations. B2B marketers should consider this as a warning because being focused on something that does not give out a good return of investments is just a waste of money. So I should say this once that you may have been thinking that these methods are working out for you. Read more

Marketing App: Is it Safe for my Privacy?

Free service, free phone, free app are one of the greatest thing that can happen in our digital life. But having a free of anything can sometimes lead us to throwing away our privacy. With millions of free apps available for ios and android, people can just tap easily these give away software not knowing that they too are tapping away your privacy for the advertisers and marketers. Read more

Using Testimonials in Building Credibility

One way to measure a company is on how people look at their services. As a matter of fact, the opinion of the people mostly matters the most when it comes to protecting the credibility of your company. This is true in B2B marketing wherein multiple clients are subscribing their services. If the image of that B2B marketer crumbles apart, their clients may likely to withdraw their subscription or worse, sue the marketer for breaching the terms and agreement. So to further prevent this, marketers use an effective way to social proof your website. Read more

SEO: Boosting Content Popularity

Ever wonder big website gain their popularity? Here’s a tip. They use what is called SEO or search engine optimization. Well, everybody knows that I presume. If one would ask how to be good in delivering content relevancy, another one will raise a question on how to be on top of search results in Google or Bing. Here are some advises we can offer.   
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Lead Nurturing: A Marathon, Not a Sprint

Have it asked why B2B marketers are persistent in keeping their positive outlook towards their leads? Have you asked why haven’t they given up yet despite all the disagreement and dispute and hate toward telemarketers? Here’s the answer. They have all the time to turn on you and will take all the chance to turn on you. That means, you can’t remove them out of your hairline. But let’s move on with that. Read more