Why Should You Incorporate Content Marketing to Your Landing Page

B2B SEM campaigns generally utilize two sorts of presentation pages: direct-response and content downloads. Both are similarly imperative in paid search marketing.

Numerous marketers commit the basic error of not giving the relevant content. They expect the best practice is to get to the point and basically tell searchers, “We should talk,” paying little heed to where the searcher is in the purchaser’s journey. The best practice is to utilize paid search together with content marketing to begin the lead nurturing process. Read more

Optimize Emails for Mobile User

Here’s How To Optimize Emails for Mobile User

Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2022 over 900 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. Read more

direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

Sales and Marketing Email

You might want to check this 3 things in your B2B Sales and Marketing Email

Sales and Marketing Email will never be that difficult after reading this.

A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing message, which makes them more likely to reach a call-to-action.

Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more

Choosing Easier in Marketing

The Psychology of Choosing Easier in Marketing  

 

Making choice in this age has never been that difficult. For some people, making choice is way more difficult in a daily basis. Imagine you have to choose from twenty variety of burgers at Wendy’s and sixteen variety of coffee at Starbucks. What choices do you have when you’re all out of options? Read more

reputation

3 Hacks In Building Reputation In Your Market  

 

reputation

 

There are many people took misunderstanding about ‘focusing on a certain single market will lose out a lot of opportunity.” True enough, some opportunity in other resource market might be missed. But keep in mind that if you put your lens under the ray of sunlight, you can amplify that ray and create a laser that will beam up your niche, saying so you will achieve more than losing less. Read more

Data Journalism

Switching Content Marketing to Data Journalism

Many of online marketers have been used to content marketing wherein it creates popularity and network of their company. It has been a common notion that content should probably be more entertaining and a little bit less than scientific.

Well, everybody gets tired of reading long text and scrolling down the screen just to get the gist of the topic. In addition, reading analytical data just in numbers are too often screech our eyes out of numerical symbols. So, Read more

Avoidable Errors in Conversion: Email Marketing

Leveraging the email and automation strategies so to push customers in making their significant move with business’ clients will take place in the phase of conversion. Up-selling a product or involving a first purchase is best for e-commerce, appointment setting for service company and referral system for software company. These techniques are just few of the best practice in the process of conversion; however mishaps in doing

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