Optimize Emails for Mobile User

Here’s How To Optimize Emails for Mobile User

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Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2022 over 900 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. Read more

direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

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Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

Sales and Marketing Email

You might want to check this 3 things in your B2B Sales and Marketing Email

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Sales and Marketing Email will never be that difficult after reading this.

A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing message, which makes them more likely to reach a call-to-action.

Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more

lead nurturing planning

If You Don’t These Lean Nurturing Essentials Now, You’ll Hate Yourself Later

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It normally takes a minimum of 25 business days to convert a business lead to sales in B2B marketing. This method of conversion may sound tedious and time consuming according to many marketing enthusiast. The effort and the return of investment is also an issue here because not all marketing budget allocates promptly in time-bounded sales. So it would raise a question on how this method can be expedited but not sacrificing too much of the effort in the process. Read more

Avoidable Errors in Conversion: Email Marketing

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Leveraging the email and automation strategies so to push customers in making their significant move with business’ clients will take place in the phase of conversion. Up-selling a product or involving a first purchase is best for e-commerce, appointment setting for service company and referral system for software company. These techniques are just few of the best practice in the process of conversion; however mishaps in doing

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