Quantity VS Quality in Lead Generation

Quantity vs. Quality in Lead Generation

Producing new leads, leads which have not found you yet and prepare them for sales is not an easy job. Even people who do this are not even rewarded properly but that’s just one side of the trick business. The best lead generation team keeps the sales team fed and focused on closing deals, fills its pipeline and create a steady revenue stream. The member of a lead generation team develops a unique skills and can learn how to carefully track leads before submitting only the best to the sales.  Read more

Repaint your Website

5 Quick Ways to Repaint your Website for Lead Generation  

Any company website serves as the digital office of the company in the cyber world. As times gone by, modern website is not just a typical click-through and browse through hyperlink text. More than just reading, the visitor should experience the same accommodation as what can a physical store can offer. So in short, it is not simple as throwing a “click here” button in the home page and watch the leads get in.

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Using Testimonials in Building Credibility

One way to measure a company is on how people look at their services. As a matter of fact, the opinion of the people mostly matters the most when it comes to protecting the credibility of your company. This is true in B2B marketing wherein multiple clients are subscribing their services. If the image of that B2B marketer crumbles apart, their clients may likely to withdraw their subscription or worse, sue the marketer for breaching the terms and agreement. So to further prevent this, marketers use an effective way to social proof your website. Read more

Avoidable Errors in Conversion: Email Marketing

Leveraging the email and automation strategies so to push customers in making their significant move with business’ clients will take place in the phase of conversion. Up-selling a product or involving a first purchase is best for e-commerce, appointment setting for service company and referral system for software company. These techniques are just few of the best practice in the process of conversion; however mishaps in doing

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Targeting precise media to avoid promotional mishaps

In multi-channel marketing, promotional ads are always present. Whether in phone, web or even in your email, you can’t really scratch them off. You often think than marketers are being too rough on their edges. These promotional ads are quite effective but only if they are being used properly. Truthfully saying that almost marketing firms are going crazy in using this pop-up advertisement and extension enabled ads. Read more