Why Should You Incorporate Content Marketing to Your Landing Page

B2B SEM campaigns generally utilize two sorts of presentation pages: direct-response and content downloads. Both are similarly imperative in paid search marketing.

Numerous marketers commit the basic error of not giving the relevant content. They expect the best practice is to get to the point and basically tell searchers, “We should talk,” paying little heed to where the searcher is in the purchaser’s journey. The best practice is to utilize paid search together with content marketing to begin the lead nurturing process. Read more

direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

Social Marketers be ready for new trend in Facebook

Social media marketing is just one of the channel used in B2B marketing. One that is actually effective in finding positive leads along the lead generation process. Using social marketing is the trendy and using Facebook, the largest social media site in the planet, is trendier. Just recently this month, Facebook just announced of adding a new feature that will expressed empathy in user’s posts but will not necessarily give a negative impact in the user’s end. Read more

Avoidable Errors in Conversion: Email Marketing

Leveraging the email and automation strategies so to push customers in making their significant move with business’ clients will take place in the phase of conversion. Up-selling a product or involving a first purchase is best for e-commerce, appointment setting for service company and referral system for software company. These techniques are just few of the best practice in the process of conversion; however mishaps in doing

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Improving Conversion Rate Tips Part 1

Is your ROI killing you? In the field where your conversion rate has been very low that is not something new. Improving the revenue takes a lot of efforts and actions. Even man-power in some cases may apply. So, in this situation where you find yourself trap between where to focus on, having CRO or Conversion Rate Optimization can actually lessen the burden of your ROI depletion. Read more