Winning Some Sales Prospects Obstacles in B2B Marketing

Winning Some Sales Prospecting Obstacles in B2B Marketing

Sales development representatives (SDRs) encounter challenges every day to connect with sales prospects and convince them to take certain type of action. Actions can be viewed as a product demonstration, scheduling a future conversation (appointment setting) or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions (CRM) and moving sales prospects through the sales cycle to create sales opportunities, SDRs must be adept at overcoming sales obstacles. However, SDRs shouldn’t feel they’re alone in their objective. B2B Marketing should be a key ally to help SDRs increase their success. Read more

See How Easily You Can Be an Expert Telemarketer

The dissatisfied boy reading the book

Telemarketers, telesales and sales personnel may have already gone through rough training before engaging a conversation with business owners in B2B marketing industry. Becoming a telemarketer requires not only the effective communication of an individual but the totality of one’s persuasiveness in capturing the interest of his/her listener. Sales person may come to think of it that in telemarketing, there can be no more room for improvement. Read more