A recent guideline released by FTC to put social marketer on notice. This highlights the proper disclosure of product endorsements. While TV, radios and other advertisement is being monitored roughly by FTC, internet on the other hand take its follow up after five years. Internet as we know it can be easily access and anyone on the planet and get their slippery hands on the web.
Whenever we see a product being endorsed by celebrity or influential people, we normally to be focused on who introduced the product rather than what product is being endorsed.In this connection, we normally buy something without even looking at its content. The product on the internet sometimes may seem to be out of this world. There are two points based on the FTC’s guideline for social marketers that needed to be followed.
Full product content
Nevertheless the content of the product will be its meat and bread. Imagine posting something incomplete on the web might result on some customers not pursuing in buying the product. Preferably, it is ensured that a complete set of specs would guarantee a possible lead.
FTC also includes social media sites that will not follow their standard guidelines for advertisement. This includes the sanction that needs to be taken part of. Transparency is what the guidelines mostly composed of.
As what the headline said. FTC is on the move to track down social marketers who as they say, are products are to out of this world. Proper disclosure of the product is top priority of the commission. Contests and sweepstakes need to be discussed in terms of rules and regulations. If having an endorser, make sure that the disclosure is disclosed appropriately.
These two basic hints on how to get your product or service let loose in the web may help you in the way of making it grow. Sometimes we just have to be responsible in presenting our product not just to get the profit but also the loyalty of the buyers.