It normally takes a minimum of 25 business days to convert a business lead to sales in B2B marketing. This method of conversion may sound tedious and time consuming according to many marketing enthusiast. The effort and the return of investment is also an issue here because not all marketing budget allocates promptly in time-bounded sales. So it would raise a question on how this method can be expedited but not sacrificing too much of the effort in the process.
In the process of moving leads from awareness to interest without using too much of your sales rep’s time – the benefit of lead nurturing is too much to ignore with. For starters, this process can be a bit tricky and if done wrong, may lead to multiple misimpressions. So we will be taking you to the most essential elements of lead nurturing as you conduct your sales campaigns and keep that as a note in your mind.
The first rule in lead nurturing should always and always will be practical content on your business proprietor or consumers. You should provide useful tips (just like this) as you establish your brand as being a trusted source of information.
There is a study that it taking 10 seconds to convince a reader to read your content is worth their time. In your email, be brief in making introductions and direct it immediately to your original content. This will express you value the time of your leads.
Of course, making content of no use is considered a waste. In content marketing and lead nurturing, applicability of your content such as tips and advices must not be idealistic. Again, it should be relevant and practical. It should entails its significant according to the type of business you are sending. You don’t want send some impractical advices with C-Level executives, correct?
In content planning and lead nurturing, your content should always be practical, concise and most of all, applicable.