Mobile App Planning in B2B Marketing

One of the channel in multi-channel marketing is the development of mobile app. It may be in the use of CRM for clients or content mobile viewers. Nobody can beat the raging increase number of smartphone users and mobile app is one of the most downloaded platform when it comes to online application. So, marketing strategy should chase this trend. Many marketers tend to create their app according to their own reference.

Many of these apps has built no impact because users will not see its complimentary usage. App developments may seems easy and we can just sit back while the software developer will do the rest of the job. While not seeing the advantage of planning an app development, your investment may at its risks. So, what we do before developing an app is to see how it will work as a whole for the betterment of the company and its customers.

So here are some of our guidelines that we thoroughly follow whenever we make our SD’s (software developers) put into actions:

Make the App Benefit clear

Remember installing an app in your phone that just gives annoying ads? Or the time you realize you just downloaded it because you need something to make up the spare memory of your phones drive? Well, among 1.2 million apps in Google, approximately there are only 500,000 are worth trying.

Almost all the apps being free function the same way as the other one. When we develop apps, we make sure that it does have a job that is unique from the website. No one wants to invest on something useless. We see to it that our app’s function are user-friendly and does not consume too much data.

Use Smart Content

What are smart content? These are the tiny and sub-details you put in your app. Like some function as account setting. Of course, you do not put too much heavy information in your app. You don’t want to waste more MB for your customer to download it.

Don’t Stop Promoting

In every corner of your app, it should always put some promotional value from your brand. Like a pop-up saying there is an upcoming sale or promo if you use this code. This will serve as a data whether your app is working of flopping.

Answer FAQs

To avoid app user from flooding in your website just to ask some unnecessary question. We put top answered FAQs in our site. This is to be evaluated and reviewed for accuracy.

Yes. There are a lot of things still to be considered in order for use to developed a good functioning helpful app. Putting in the basic makes it more reliable, and check out our content for more details.