Planning Social Media Content

In social media marketing, your content will dictate whether you’ll succeed or not. This will be the bread and butter of your marketing plan, without this you are just making a fashionable wall for your company. In planning out the content, one must know as well a calendar event and editorial calendar.

Editorial calendar will help you list the time and date you are scheduled to post new blogs, posts, or event messages or other content you plan to drive during your social media campaigns. Rather than constantly updating the account all day, you can create a calendar by which you can schedule your social media activities in advance. Be mindful of language and format for these type of messages. Be spontaneous and dynamic with engagement rather than customer service from your content.

In your calendar events, it should mark the mission statement on which the assigned social profile is. If lead generation, use have to use LinkedIn and must share lead generation content.  Hootsuite’s Senior Director of Social Media Jaime Stein recommends establishing a content matrix that defines what share of your profile is allocated to different types of posts. For example: 

  1. 50% of your content will drive back to the blog
  2. 25% of your content will be curated from other source
  3. 20% of your content will drive enterprise content
  4. 5% of your content will be HR and culture

If you’re unsure of how to allocate your resources, a safe bet is to follow the Social Media Rule of Thirds.

  • ⅓ of your social content promotes your business, converts readers, and generates profit.
  • ⅓ of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses.
  • ⅓ of your social content should be based on personal interactions and build your personal brand.

Your content planner will be change gradually from time to time. The right content must be chosen to have more engagement and promote your business properly.

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