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Optimize Emails for Mobile User

Here’s How To Optimize Emails for Mobile User

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Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2022 over 900 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. Read more

Email Marketing: Sending Abandonment Messages

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Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let’s be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, once you’ve connected your email marketing strategies to our CRM, there are plenty of integrations that make it easy to follow up and encourage your customers (If you have a list) to complete their purchase.

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5 Weird Habits of Successful People

5 Weird Habits of Successful People [Infographic]

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“Think positive thoughts.”

“Quitters never win, and winners never quit.”

“Don’t cut corners.”

Funny thing is that, these quotes have been tossed and passed to be as a guiding verse of anyone that wanted to be successful. Odds are, you may have already posted this on Facebook or Tweet it saying it is true as a fact. These script are constituted with successful, positive and happy life, and since we hear a lot of them, we tend to take it as true. Read more

Three Different Decision Makers

Three Different Decision Makers in B2B Industry

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The art of decision making is indeed should be very simple –it should always lead to a good results. In doing the process, you should gather the evidence, outline the options, provide an assessment of possible outcomes and finally –decide. But in business or business marketing, it is always murkier.

Business decision-making then is a rare game. Here you see rationality of a sort – Nokia already had a high reputation in mobile in the mid-1990s and that was one motivation for its choices. But you also see a whole lot of luck. It could by now be the premier supplier of rubber to the Russian tire industry. Read more

Winning Some Sales Prospects Obstacles in B2B Marketing

Winning Some Sales Prospecting Obstacles in B2B Marketing

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Sales development representatives (SDRs) encounter challenges every day to connect with sales prospects and convince them to take certain type of action. Actions can be viewed as a product demonstration, scheduling a future conversation (appointment setting) or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions (CRM) and moving sales prospects through the sales cycle to create sales opportunities, SDRs must be adept at overcoming sales obstacles. However, SDRs shouldn’t feel they’re alone in their objective. B2B Marketing should be a key ally to help SDRs increase their success. Read more

Powerful Decision Maker in B2B Marketing

How to Become a Powerful Decision Maker in B2B Marketing?

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In performing business affairs with the highest standards, many people struggle with making decisions in B2B marketing. It could be something significant in your career or relationship or it could be a choice between two options at a restaurant. But decisions in B2B marketing don’t have to be painful. Nor do they have to be a long drawn-out process that requires oodles if information and then more information and then even more information. In fact, you can learn how to become a powerful decision maker in B2B marketing right now and convert over lean, less impressive prospect data into quality lead information on genuine clients. Read more

Sales Leads Database

How to Get More Sales Out of Your Sales Leads Database – It’s All About Prospecting

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Do you have a sales leads database? If you do, then you may be wondering why you’re not rolling in sales yet, right? Well, one possible reason why you’re not seeing the sales figures you should be is because you lack powers in prospecting. And as you may already know, there are many ways in which you can do this, some of which are known as cold calling and email marketing. But why should you continue prospecting? Isn’t having a product and/or service enough to bring in customers? Well, no, it never is. Read more

direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

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Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

business content

Here are some ways on How to Expand Your Nonprofit’s B2B Marketing Resources

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Running a marketing team at a not-for-profit is intense in light of the fact that you’re managing two of the hardest difficulties to handle: accomplishing huge objectives and working on a shoestring spending plan. It’s not exceptional to catch wind of spending plans that are pushing $0, obsolete frameworks and strategies, and ‘huge thoughts’ that never advance toward the market. Read more

Sales and Marketing Email

You might want to check this 3 things in your B2B Sales and Marketing Email

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Sales and Marketing Email will never be that difficult after reading this.

A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing message, which makes them more likely to reach a call-to-action.

Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more