Business owners relies on the productivity of their assets. Websites popularity are in the hand of your SEO or search engine optimizers. To have someone manage over something we don’t understand and we are spending money on to something we ought to know, it just like we feel someone is trying to milk money out our business. Compiling the myths in SEO because business can never go wrong with this. Read more
Free service, free phone, free app are one of the greatest thing that can happen in our digital life. But having a free of anything can sometimes lead us to throwing away our privacy. With millions of free apps available for ios and android, people can just tap easily these give away software not knowing that they too are tapping away your privacy for the advertisers and marketers. Read more
Social media marketing is just one of the channel used in B2B marketing. One that is actually effective in finding positive leads along the lead generation process. Using social marketing is the trendy and using Facebook, the largest social media site in the planet, is trendier. Just recently this month, Facebook just announced of adding a new feature that will expressed empathy in user’s posts but will not necessarily give a negative impact in the user’s end. Read more
One way to measure a company is on how people look at their services. As a matter of fact, the opinion of the people mostly matters the most when it comes to protecting the credibility of your company. This is true in B2B marketing wherein multiple clients are subscribing their services. If the image of that B2B marketer crumbles apart, their clients may likely to withdraw their subscription or worse, sue the marketer for breaching the terms and agreement. So to further prevent this, marketers use an effective way to social proof your website. Read more
Ever wonder big website gain their popularity? Here’s a tip. They use what is called SEO or search engine optimization. Well, everybody knows that I presume. If one would ask how to be good in delivering content relevancy, another one will raise a question on how to be on top of search results in Google or Bing. Here are some advises we can offer.
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In multi-channel marketing, promotional ads are always present. Whether in phone, web or even in your email, you can’t really scratch them off. You often think than marketers are being too rough on their edges. These promotional ads are quite effective but only if they are being used properly. Truthfully saying that almost marketing firms are going crazy in using this pop-up advertisement and extension enabled ads. Read more
Making it sound easy does not mean it should. Making way to improve one’s conversion for your website is the other way to have ROI as much as possible.
A recent guideline released by FTC to put social marketer on notice. This highlights the proper disclosure of product endorsements. While TV, radios and other advertisement is being monitored roughly by FTC, internet on the other hand take its follow up after five years. Internet as we know it can be easily access and anyone on the planet and get their slippery hands on the web.
Whenever we see a product being endorsed by celebrity or influential people, we normally to be focused on who introduced the product rather than what product is being endorsed. Read more
Doesn’t the word diversity seems scary? For B2B marketing, it doesn’t only inflict differences among your workforce, but also among your target B2B leads. Differences often lead to a gap between the two involved thus it’s something that you might be wary of.
Diversity however, brings more benefits than what you have probably expected. And if you want that B2B marketing campaign to turn into a pot of qualified B2B sales, then better look at diversity in a new angle.
There could be endless definitions and tactics to your B2B prospecting, but it should never be just about sales. Has it ever occur to you that even though you got these social media accounts to post contents, you have a website with seemingly good land pages and the likes, yet B2B leads haven’t gotten any closer to you?