Posts

Email Marketing: Sending Abandonment Messages

Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let’s be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, once you’ve connected your email marketing strategies to our CRM, there are plenty of integrations that make it easy to follow up and encourage your customers (If you have a list) to complete their purchase.

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Winning Some Sales Prospects Obstacles in B2B Marketing

Winning Some Sales Prospecting Obstacles in B2B Marketing

Sales development representatives (SDRs) encounter challenges every day to connect with sales prospects and convince them to take certain type of action. Actions can be viewed as a product demonstration, scheduling a future conversation (appointment setting) or agreeing to subscribe to an email newsletter. Measured by generating meaningful interactions (CRM) and moving sales prospects through the sales cycle to create sales opportunities, SDRs must be adept at overcoming sales obstacles. However, SDRs shouldn’t feel they’re alone in their objective. B2B Marketing should be a key ally to help SDRs increase their success. Read more

Sales Leads Database

How to Get More Sales Out of Your Sales Leads Database – It’s All About Prospecting

Do you have a sales leads database? If you do, then you may be wondering why you’re not rolling in sales yet, right? Well, one possible reason why you’re not seeing the sales figures you should be is because you lack powers in prospecting. And as you may already know, there are many ways in which you can do this, some of which are known as cold calling and email marketing. But why should you continue prospecting? Isn’t having a product and/or service enough to bring in customers? Well, no, it never is. Read more

direct mail

Why Direct Mail Is Still Important in B2B Marketing Tactic

Another study produced by Canada Post investigated how standard mail components into the lives of today’s buyers and its impact on the buy venture. Their discoveries were outlined in a whitepaper titled “Getting through the Noise,” accessible on the Canada Post site. In a world overflowed with stimuli competing for the normal customer’s 8-second capacity to focus, they found that: Read more

Sales and Marketing Email

You might want to check this 3 things in your B2B Sales and Marketing Email

Sales and Marketing Email will never be that difficult after reading this.

A gullible B2B prospects, for all goal and intuition, is truly an engaged B2B prospect — and that is exactly what B2B people want. After all, engaged B2B prospects are more likely to read your sales and marketing message, which makes them more likely to reach a call-to-action.

Are you ready to edit your copy like a pro? Here’s what you gonna do… Read more

Quantity VS Quality in Lead Generation

Quantity vs. Quality in Lead Generation

Producing new leads, leads which have not found you yet and prepare them for sales is not an easy job. Even people who do this are not even rewarded properly but that’s just one side of the trick business. The best lead generation team keeps the sales team fed and focused on closing deals, fills its pipeline and create a steady revenue stream. The member of a lead generation team develops a unique skills and can learn how to carefully track leads before submitting only the best to the sales.  Read more

4 Business Tycoon Reveals their Ways to Marketing

There aren’t few big time business in the digital world. Most of them like start in the garage and wait for some miracles. Business tycoons of digital world can be treated like geeks for they came up with something not everyone expects it to be like it is. The marketing action of these companies led them to somewhere big. Let us try to see how these big company used marketing in their way to success and use them as motivation in B2B marketing. Read more

Optimizing Content Visibility in SEO

Optimize is the word where everyone sought to know that it only involves geniuses like SEO consultants with their cubicle in the corner of an office. Everyone expects they hold the liability for the optimization of a website in which it has been the mindset of most of us. That it true yet it is far from better. Everyone should be held accountable in optimizing the visibility of the content, it is not just the work of the SEO. Every B2B marketing should know this. Read more