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app development

Mobile App Planning in B2B Marketing

 

app development

One of the channel in multi-channel marketing is the development of mobile app. It may be in the use of CRM for clients or content mobile viewers. Nobody can beat the raging increase number of smartphone users and mobile app is one of the most downloaded platform when it comes to online application. So, marketing strategy should chase this trend. Many marketers tend to create their app according to their own reference. Read more

Why Lead Scoring should be considered as Nuisance in B2B Marketing?

B2B marketing and B2C marketing works in marketing industry and both field collaborates the marketing set up of many business in the global community. It may seem that these two giants work differently for their set up but there is a slight yet big difference when it comes to sales leads in these two marketing golems. Read more

The Biggest Lies in Social Marketing

You’ve heard it. You’ve seen it. But these lies about social marketing are deceiving you and your industry in putting action onto this following situations. B2B marketers should consider this as a warning because being focused on something that does not give out a good return of investments is just a waste of money. So I should say this once that you may have been thinking that these methods are working out for you. Read more