You said it.
You have done all the necessary measure to educate, inform and persuade the prospects.
But then again, your effort were not enough to draw their pen and make them sign the contract. The frustration of being rejected is heightening and not only that, it inflict emotional damage to the ego of the salesperson. Read more →
B2B marketing depends on the number of sizes business are categorized. It classifies what type of industry and market the business specializes with. This way, the process of eliminating unused resources are easy. Lead nurturing not only engage cold business leads but also helps stratify the business proponent to grow in a beautiful way. Read more →
One of the channel in multi-channel marketing is the development of mobile app. It may be in the use of CRM for clients or content mobile viewers. Nobody can beat the raging increase number of smartphone users and mobile app is one of the most downloaded platform when it comes to online application. So, marketing strategy should chase this trend. Many marketers tend to create their app according to their own reference. Read more →
B2B marketing and B2C marketing works in marketing industry and both field collaborates the marketing set up of many business in the global community. It may seem that these two giants work differently for their set up but there is a slight yet big difference when it comes to sales leads in these two marketing golems. Read more →
Free service, free phone, free app are one of the greatest thing that can happen in our digital life. But having a free of anything can sometimes lead us to throwing away our privacy. With millions of free apps available for ios and android, people can just tap easily these give away software not knowing that they too are tapping away your privacy for the advertisers and marketers. Read more →
If you’ve been watching the latest season of Game of Thrones, there’s a small chance you’ve learned that Sesame Street also created a parody roughly a week prior to the premier. It’s been said that the children’s show has actually been parodying plenty of adult-oriented programs and this tradition is regarded as a killer way to bridge generation gaps between parents and their children.
Believe it or not but those gaps also exist right within your prospect organizations. Plenty of biases against millennials and older generations of office culture create clashes even when reality says they have a lot more in common. Sesame Street parodies could actually present a hidden lead nurturing tactic that your marketers aren’t considering.
In any business, you’ll always find this maxim: a customer is always right.
This may not be entirely true but it speaks of something bigger. Your customers are the ones who buy the products and services in your given market. They’re the ones putting money circulation in exchange for fulfilling their own needs. Hence, your entire business naturally depends on how well you address those needs. Few things allow you to understand those needs the way B2B prospecting does.
It’s a growing consensus. Sentimentality and a need to empathize are becoming more critical for a successful marketing experience. To say that it applies even to B2B prospecting is just the beginning.
On the other hand, those who got used to the old way of doing business might find it a wee bit squeamish. After all, business is business right? There’s got to be something wrong with getting all too generous and personal with customers (at least B2B customers).
Right?
