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Optimize Emails for Mobile User

Here’s How To Optimize Emails for Mobile User

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Today’s fast paced business culture is more fluid and mobile than ever before, and as a result a large number of emails get checked on a mobile device or tablet. In fact, the Radicati Group estimates that by 2022 over 900 million accounts will be accessed from mobile devices. That is a LOT of email being looked at and responded to via mobile phone–so it is probably safe to assume that your customers and prospects are all checking email while on the go. And that means it is imperative that you make sure your email marketing correspondence can easily be viewed on every type of device. Read more

What should Sales Representative do when all else fails

What should Sales Representative do when all else fails?

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What should Sales Representative do when all else fails

You said it.

You have done all the necessary measure to educate, inform and persuade the prospects.

But then again, your effort were not enough to draw their pen and make them sign the contract. The frustration of being rejected is heightening and not only that, it inflict emotional damage to the ego of the salesperson. Read more

Different LinkedIn Ads

Different LinkedIn Ads Choices and What to Do With Them  

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LinkedIn ads can be used in different approach in B2B marketing. The rule in PPC ad is to get more exposure of you ads from different viewers. These viewers might not be your target or they can be anyone who is not interested. Moreover, paying with the wrong ads make worse out of any investment you can put on. So in B2B marketing, it must be a guarantee that the company is getting most out of their expenses. Read more

app development

Mobile App Planning in B2B Marketing

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app development

One of the channel in multi-channel marketing is the development of mobile app. It may be in the use of CRM for clients or content mobile viewers. Nobody can beat the raging increase number of smartphone users and mobile app is one of the most downloaded platform when it comes to online application. So, marketing strategy should chase this trend. Many marketers tend to create their app according to their own reference. Read more

The Biggest Lies in Social Marketing

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You’ve heard it. You’ve seen it. But these lies about social marketing are deceiving you and your industry in putting action onto this following situations. B2B marketers should consider this as a warning because being focused on something that does not give out a good return of investments is just a waste of money. So I should say this once that you may have been thinking that these methods are working out for you. Read more

Social Marketers be ready for new trend in Facebook

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Social media marketing is just one of the channel used in B2B marketing. One that is actually effective in finding positive leads along the lead generation process. Using social marketing is the trendy and using Facebook, the largest social media site in the planet, is trendier. Just recently this month, Facebook just announced of adding a new feature that will expressed empathy in user’s posts but will not necessarily give a negative impact in the user’s end. Read more