Like St. Patrick’s Day, Good Prospecting Gets You Out of Obscurity

You might be wondering, “St. Patrick’s Day? Obscurity?”

That’s hard to imagine but you’d be surprised how this globally known Irish holiday is actually the fruit of a long marketing and awareness effort.

Sure much of it was with the goal of forging a sort of cultural identity but it’s not that different from the business goal of getting a company’s brand out of obscurity. A good B2B prospecting strategy will play a key to getting more and more people to recognize you as a recognizable face in the market.

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