You might be wondering, “St. Patrick’s Day? Obscurity?”
That’s hard to imagine but you’d be surprised how this globally known Irish holiday is actually the fruit of a long marketing and awareness effort.
Sure much of it was with the goal of forging a sort of cultural identity but it’s not that different from the business goal of getting a company’s brand out of obscurity. A good B2B prospecting strategy will play a key to getting more and more people to recognize you as a recognizable face in the market.