When Your B2B Prospects Aren’t Willing to Wait

It’s often a question that vexes everyone during Valentines: Should I get out or wait it out? Some believe in true love going with destiny. Others believe in making destiny happen.

That sounds like B2B prospecting in ways you might not have guessed. For example, can you stay in business long enough to hold off a particular sales appointment until you’re ready? What if those B2B prospects aren’t willing to wait for you?

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